Australia’s tourism industry continues to thrive in 2024, with both domestic and international visitors contributing significantly to the economy. Following the challenges posed by the pandemic, the nation has not only rebounded but has exceeded expectations with increased spending, longer stays, and a growing number of visitors.
In 2023, international visitor spending hit $31.6 billion, and 2024 is expected to surpass this, reaching nearly $35 billion. Tourists from key markets, including New Zealand, the U.S., the U.K., and China, have flocked to Australia in record numbers, with international arrivals recovering 85% of pre-pandemic levels by July 2024. These visitors are staying longer and spending more, with significant increases in sectors like fine dining and experiences, which saw a 48.7% rise compared to 2022.
Domestic tourism also continues to soar, with Australians spending big on local holidays. In 2023, domestic tourism spending reached $146 billion, and this year is expected to see that number grow to almost $148 billion. This surge is supported by ongoing government initiatives such as the “Come and Say G’day” campaign, which has encouraged locals and international tourists alike to explore Australia’s diverse landscapes and vibrant cities.
The tourism sector’s contribution to the economy is projected to grow by 31% over the next five years, positioning Australia as a global leader in tourism recovery and growth. This growth has created jobs across the country, ensuring that tourism remains a cornerstone of Australia’s economy.
As Australia continues to draw more visitors with its world-renowned attractions and experiences, the country is well on its way to setting new tourism records, contributing over $265 billion to the economy by the end of 2024.
Australia’s tourism boom signals a bright future, with travelers eager to explore its unique offerings while injecting billions into the nation’s economy.
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